In business school, my team was putting together a startup marketing plan for an innovative mobile emergency alert system, incorporating Clay Christensen’s jobs to be done framework. The project was complex—multiple customer segments, various use cases, competing frameworks to integrate. I grabbed paper and pencil and drew a mindmap with “Emergency Alert System” in the […]
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Finding clarity in the water I’ve been swimming since I was five years old. Not because I was particularly good at it—I definitely wasn’t—but because something about moving through water has always quieted the noise in my head and lets me think clearly. When people ask about my hobbies, I tell them I swim. It’s […]
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How the biggest questions can unlock the deepest insight “What is the origin of the universe?” I was fourteen, sprawled on the couch after watching Carl Sagan’s Cosmos, and my mind was utterly blown. This question consumed me—not just for days, but for months. Looking back, I realize why I was so obsessed: at the […]
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